Mind Well
1 in 5 adults experienced a mental health concern in the past year, highlighting the pressing need for accessible and effective support services.
Mind Well is a cutting-edge clinic specialising in holistic physiology and mental health services. Committed to a human-centric approach, Mind Well integrates evidence-based mental health practices with innovative physiological therapies. The clinic's diverse team of experts is dedicated to understanding and addressing each individual's unique needs. They offer personalised evaluations and treatment plans designed to enhance overall well-being and empower clients to lead healthier, more fulfilling lives.
Our goal was to create a brand identity that resonates with Mind Well's mission and fosters trust and connection with clients.
Client
Mind Well
Year
2024
Scope
Brand Positioning, Identity Design, Campaign Design, Print + Digital
Visual System
We began by defining the brand's core message: Holistic, Empathetic, and Human-Centric Mental Health Care for all.
To bring these values to life, we developed a dynamic design system that uses color and shape to represent various emotions. These adaptable shapes shift and change, creating a unified visual language across different contexts. The crafted identity focuses on awareness, compassion, support, and accessibility, ensuring that the visual language resonates with Mind Well’s holistic philosophy. This approach reinforces the brand’s commitment, highlighting the seamless integration of mental and physiological health while underscoring the importance of accessible and empathetic support.
Strategic Marketing for Maximum Impact
To effectively connect with the right audience, we proposed a multi-channel marketing strategy leveraging billboards in high-traffic areas, such as urban centres, bus stops, and train stations. This approach maximises visibility and engages a diverse audience during their daily routines.
These billboards and posters are designed to increase awareness and make mental health support more accessible, reaching individuals who might not otherwise seek help. By emphasising the integration of mental and physiological health, Mind Well’s messaging, such as “Speak to someone today” and relevant mental health statistics, reinforces its commitment to providing supportive care.
