Public House

Raise Your Glass to Happy Hour Specials. 🍸🥂🍺🍷

To boost its Happy Hour attendance, Public House aims to launch a visually impactful campaign designed to attract more guests and highlight offers. At the heart of this proposal is an illustrated character in the venue’s striped uniform, extending a drink with a welcoming gesture. This character, paired with clear imagery of cocktails, is prominently featured across posters, flyers, and digital content. Designed to appeal and resonate with women aged 21-35, these visuals aim to effectively communicate Happy Hour deals and create an inviting atmosphere that encourages patrons to visit.

Our design strategy focuses on reinforcing Public House’s brand identity with consistent and clean visuals. By integrating the illustrated character and a cohesive design language across all marketing touch points, including A-frame displays and digital screens, the campaign is set to enhance brand visibility and recognition. Engaging social media posts and in-house materials, such as table tents and menus, will support the promotion, aiming to boost sales and solidify Public House’s reputation as a top Happy Hour destination. This unified approach is designed to build brand trust and strengthen connections with both new and returning customers.