Mack Air Podcast

Now on air…

THE BRAND

The Mack Air Podcast, hosted by Kevin Mack, features in-depth interviews with influential creatives and entrepreneurs who have successfully grown their brands through social media and digital platforms. By tackling unconventional topics, the podcast aims to inspire, entertain, and build a vibrant community within its niche.

THE BRIEF

Our objective was to enhance MackAir Podcast's digital presence by delivering a cohesive web design and eye-catching social media content. The goal was to engage the audience with fresh episodes and guest appearances while maintaining consistent brand identity across all platforms.

THE APPROACH

We utilised Mack Air Podcast’s signature bold pink paired with modern typography to create a dynamic and cohesive brand identity. This vibrant colour became the cornerstone of the visual design consistency used to reinforce the podcast's identity across all platforms.

Recognising the importance of social media in MackAir Podcast’s engagement strategy, we developed a range of content and graphics, including episode announcements, teaser clips, and promotional posts. Custom GIFs were created to add dynamic elements to social media interactions, making posts more engaging and shareable. These efforts successfully captured the audience’s attention and increased engagement across all platforms.

Listen to Mack Air Podcast on Spotify